Cossma1506_GB_Teaser

COSSMA 6I2015 3 EDITORIAL The granny trend + more more popular than the more established serums due to the fact that oils combine care and fragrance. One interest- ing example is June Olive Water Essence. This olive oil spray with vegetable collagen for protein care claims to in- stantly infuse hair with a veil of shine, while at the same time repairing split ends and taming fly-aways and frizz. For those who want to tame their hair, Redken has launched an interesting new format with its Frizz Dismiss FPF 10 Fly-Away Fix Finishing Sheets for All Hair Types. The concept involves using sheets to eliminate fly-away hair and simultaneously enhance control and shine. These sheets are infused with lavender oil, a humidity resisting complex, Aquatorial hydrophilic complex and pracaxi oil. Another interesting concept is the idea of using a pre-shampoo treatment such as Syoss Anti-Dandruff Platinum Control 100 Extreme Intensive Pre-Shampoo Treatment, which apparently exfoliates the scalp to lift dandruff before shampooing. If you are looking for new ingredients or formulations for new product concepts, don’t miss the articles by authors from Mibelle, Dow Corning, Ashland, Kao and Mintel in our hair care focus from page 10 to 18 as well as our In- Cosmetics review on page 32ff. *Data from a presentation on Beauty trends around the world held by Vivienne Rudd from Mintel at the conference organised by SEPAWA’s group for applied cosmetics Sources: www.klinegroup.com, www.mintel.com The granny trend, the phenomenon where women of all ages colour their hair in shades of silver and grey, seems to be more than just media hype. This very sur- prising insight is underpinned by the fact that hair colourant sales within the brights and silver shade groups are up 46% and 14% respectively in 2014. This was according to Kline PRO, a product-level database published quarterly by the global market re- search and consulting firm, Kline Group. New brands and product trends tend to appear first in the inde- pendent salons, a tendency that is generally extreme- ly hard to keep track of. Kline’s panel in the US cur- rently encompasses 1,000 independent salons and 8,500 chain salons, with the intention of increasing the former to 3,000 independent salons in order to be representative of the total U.S. professional salon industry. Another trend validated by this data set is co-washing. Co-washing is the practice of cleansing one’s hair with conditioner instead of shampoo. The clarifying segment of conditioners has been growing exponen- tially. While still nascent and accounting for less than 1% of total conditioner sales in 2014, the segment posts the highest growth of all conditioner types in in- dependent salons. Ouidad’s Curl Co-Wash is among the leading items in the segment. Meanwhile, hair oils is an area that is slowly losing steam in the US, with sales down 6% in chains and 5% in independent salons in 2014. Although the seg- ment, which was pioneered by Moroccanoil, has reached maturity, some items still show rapid sales growth in 2014, including Bumble and Bumble Hair- dresser’s Invisible Oil. In contrast, oils in Europe still enjoy considerable pop- ularity as, according to Mintel* data from 2014, women are prepared to spend time and money on their hair, with the most exclusive products being treatments and masks. In this respect hair oils proved Sincerely yours Angelika Meiss Senior editor, COSSMA PS: Our QR codes and our tablet compatible e-paper will take you directly to TV clips, downloads, book tips and more Additional information at www.cossma.com/qr00001 or scan the QR code now! Your access codes for June: User name: cossma6 Password: hair DownloadsDownloads Follow us on: www.linkedin.com/in/cossma www.twitter.com/cossmamagazine www.facebook.com/cossmamagazin www.youtube.de/cossmatv COS1506_03_Edi_COS1409_03_Edi_GB 22.05.15 08:23 Seite 1 COS1506_03_Edi_COS1409_03_Edi_GB 22.05.1508:23 Seite 1

Cossma1506_GB_Teaser

Pages Overview