Cossma1505_GB_Teaser

Cosmoprof and Cosmopack at a glance With 248,000 visitors, Cosmoprof Worldwide Bologna 2015 had a record number of visitors to see the latest developments presented by the 2493 exhibitors. The Cosmopack section featured 420 exhibitors from 33 countries. The winners of the 2nd edition of The Wall competition for sustainable packaging solutions, were: Gala Cosmetics with its BB Green cream, Fasten’s Eco-Pump delivery system, Verve’s research into biodegradable plastic, Geka’s sustainable production process, MYC Packaging’s reusable make-up set in PETG, GPE Ardenghi’s energy-saving LED technology in screen printing, Pink Frogs’ efforts in increasing consumer awareness, MKTG Industry for their make-up sets of recycled cardboard and Pusterla 1880’s cardboard boxes which can be transformed into jars. ising film to the lips. The paraben-free creamy-textured Lip Pigment Pearls have an optical push-up and intense colour pigments creating an elegant shimmer. The all-in-one Eyebrow Designer colours, outlines and shapes the eyebrows. A new applicator makes it easy to apply more colour for perfect coverage. The Eyebrow Finalizer covers even the tiniest of gaps in the brows. Superfine tips thicken the brows and lengthen their contours for up to 24 hours. As a new step for the company, Alkos branched out into mascara and presented one volumising and one lengthening formulation. In addition, they showed their best-selling water- proof eyeshadow Intense N’Stay in a Jumbo twist airtight packaging. The eyeshadow with its easy-to-blend creamy texture and its intense pay-off and sensorial application has a 15h long performance. Geka’s latest fully finished set Shake It Shape It comprises mascara, lip gloss, eyeliner and eyebrow gel, all of them in the new rounded design in black with silver glitter particles with the same cap and decorated with a 2- colour silk screen print in pink and sil- ver. The ultra-light formula and versa- tile LashGlory with its curved shape brush fits the arc of the eyelashes and 38 COSSMA 5I2015 PRODUCTION EVENTS coats even the smallest hair with one stroke, providing curled and length- ened eyelashes with extra volume. The 1K-brush has wedge-shaped discs and conical bristles for optimised applica- tion and bristles at the tip for a push- up effect. GentleLips with its heavy- walled bottle design and its soft flock has a 4-sided base, which flows into a round design. Its formulation com- bines an ultra-light rich glitter gloss in pink with a non-sticky wet effect. The 2K-applicator with its soft flock facili- tates precise application. The flocked DefinitionLiner has an applicator as soft as a brush and precise as an eye- liner tip. Thanks to pressure response the application thickness of the in- Cosmopack 2015 Creative solutions for future product concepts Decorated injection-moulded plastic tube simplifying the supply chain In our Cosmopack review we are focussing mainly on some solutions relevant for colour cosmetics. photo:Albéa photo:Ctl 2-in-1 make-up pack that delivers and smooths colour A lbéa’s Cushion Tint is a 2-in-1 make-up pencil. The “tint” in the colour pencil dispenses the make-up and the cushion at the other end is an easy-to-use foam pad to smooth in the colour. The product is in line with the “cushion” trend from Asia which gives a lightly sophisticated “naked” effect to make-up. Bomo Trendline offers a full service portfolio with packaging, care and beauty products and sector-specific services. Among the many new devel- opments featured was the Lip Care & Tint Legere line. Its Lip Painter as an al- ternative to lipstick has a long-lasting formula with an aroma of apricots. It contains moisturising shea butter keeping the lips glossy for up to 24 hours. Semi-transparent Lip-Tintino with its light red pigments creates a natural lip look and moisturising ingre- dients provide lip care. Rich in pakii butter with a sweet and fruity cherry fragrance, Lip Butter Protect is for chapped and dry lips. BB Lip Balm Calm applies a soothing and moistur- COS1505_38_Cosprof_Nachlese_COS1305_28_Cosmoprof_GB 27.04.15 07:43 Seite 38 COS1505_38_Cosprof_Nachlese_COS1305_28_Cosmoprof_GB 27.04.1507:43 Seite 38

Cossma1505_GB_Teaser

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