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COSSMA 5I2015 3 EDITORIAL Global skin care trends to watch in Asia, with China set to account for 75 percent of the total regional absolute growth. Indonesia and India will be the next growth frontiers to watch, with Indonesia ex- pected to enter the top 10 global skin care markets by 2019. You will find more details on the latest global beau- ty trends in the article by Ildiko Szalai from Euromonitor on page 24. Asia is currently, in terms of new product development, a real trend setter that is providing new ideas for the rest of the world. If you want to find out what the most promi- nent product trends in India are, you will find tangible information in the article by Neha Nayak from Mintel on page 28. Source: Euromonitor What are the latest developments concerning global beauty sales? What are the most successful product categories and where can we expect to see major growth in the future? Euromonitor has just released the latest data on beauty and personal care which are pointing to concrete answers. In 2014, the beauty industry remained largely resist- ant to strong economic and political headwinds, gen- erating US $465 billion in sales. The 5 percent growth can be attributed to staple products penetrating emerging markets, consumers upgrading to more superior products, and to consumers adopting more extensive beauty routines across all product segments. Skin care in 2014 remained the largest segment across most markets. Global sales are expected to reach over $130 billion by 2019. “Of all beauty segments, consumers continue to spend most on skin care items at $15 per person annually, compared to US$10 for hair care, and $7 for colour cosmetics,” said Euromonitor International’s Head of Beauty and Personal Care, Irina Barbalova. “One third of global beauty revenues by 2019 will come from skin care; compared to 23 percent between 2009 and 2014.” As the choice of products is getting more and more diverse and, as innovative growth concepts are being explored, the skin care market is, at present, going through a transformation process. Technological de- velopments have encouraged a demand for person- alisation and unique product engagement; while Asia continues to inspire innovation in terms of new formats, textures and product benefits. By 2019, 80 percent of global skin care revenue will be generated Sincerely yours Angelika Meiss Senior editor, COSSMA PS: Our QR codes and our tablet compatible e-paper will take you directly to TV clips, downloads, book tips and more Additional information at www.cossma.com/qr00001 or scan the QR code now! Your access codes for May: User name: cossma5 Password: active DownloadsDownloads Follow us on: www.linkedin.com/in/cossma www.twitter.com/cossmamagazine www.facebook.com/cossmamagazin www.youtube.de/cossmatv COS1505_03_Edi_COS1409_03_Edi_GB 23.04.15 10:57 Seite 1 COS1505_03_Edi_COS1409_03_Edi_GB 23.04.1510:57 Seite 1

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