Cossma1501_GB_Teaser

to come with a wooden cover. The plas- tic part has been designed with PP ma- terial to achieve the most sustainable material possible. The lipstick is a re- fillable product to save consumer costs and boost the sustainable trend in packaging products. Geka’s LashGlory which is part of the company’s Luxe Pack Collection of ap- plicators and different packaging fin- ishings, features a bristle tip, wedge- shaped discs and conical bristles for optimum application, and an im- proved formulation reservoir. Thanks to the shrink sleeve process used for this cigar-shaped packaging, all-over decoration is possible with up to 10 colours across 360° using multi-colour printing. CatwalkLashes provides a 180° arrangement of the bristles and discs around the core. Its bristle tip lifts up even the smallest hairs. Due to its glitter masterbatch finishing time- consuming, costly lacquering is unnec- essary. Inline hot foil printing facili- tates quick delivery times. The 2K soft flock applicator is adapted to the shape of the lips. Conventional silver silk screen printing as well as patented haptic 3D silk screen printing are com- bined for a sensitive effect on the bot- tle and cap. The slim flocked Definition- Liner applicator is as soft as a brush and as precise as an eyeliner tip. It is ideal for any clutch bag thanks to the new MiniMax packaging. The shimmer- ing lilac masterbatch with a new pig- ment combined with a scratch-proof laser marking process** provides an almost metallized appearance. Decoration up close Seidel showed that decorative tech- niques could be used to produce unique and very sustainable effects on aluminium. Using their technique it is also possible to print colour blends and photo-realistic images. Whilst dig- ital printing is already available for plastics, this technique for aluminium is available only from Seidel. The new process used for Pochet du Courval’s state-of-the-art bottle, Eole offers a large variety of creative possi- bilities for the internal design of the glass distribution inside the bottle. The new technology allows movement and shape to create new visual effects when combined with surface effects like engraving, textures and decora- tion. Solev’s liquid metallization creating metallic transparencies and vibrant colours is currently available in four levels of complexity: multicolored and transparent applications set off by del- icate mother-of-pearl effects, combi- nation with silk-screening creating subtle reliefs beneath the metalliza- tion, combination with laser cutting and 360° engravings and combination with sublimation to play on vibrant colours. AM *LCA study conducted by SimaPro **The laser marking process is still in the pilot phase COSSMA 1-2I2015 35 EVENTS PRODUCTION Prize for eco-conceived initiative This year the cosmetic jar T-eco from Euro Cosmetic Asia, associated to Sanyo Chemical, won the Luxe Pack in Green Award which rewards the best eco-conceived initiative. This cosmetic jar was completely eco-designed: a reduced 40% of plastic, fully recyclable, reusable and refillable. Its sim- ple replacement design enables an easy removal with only 2 fingers, thus providing a suitable answer to customers. In addition, the over-moulding injection and in-mould labelling technique protect the decoration with anti-counterfeit and scenic images. This year the jury wanted to reward a Jury’s Favourite to Heinz Glas initiative for the construction of a tropical greenhouse in the middle of Franconia. It is fuelled by the recovery of heat from furnaces, providing the population with exotic fruits and fishes. Other nominees were: Green Leaf from Albéa, Carta Crusca from Favini, Go green collection from LF Beauty and Absolute green line from Sparflex. Webtipps www.albea-group.com www.eurocosmeticasia.com www.favini.com www.heinz-glas.com www.geka-world.com www.groupe-pochet.fr www.lfbeauty.com www.luxepack.com www.mwv.com www.pujolasos.com www.quadpack.com www.seidel.de www.solev.com www.sparflex.com Prize-winning refillable cosmetics jar Packaging concept for personalised treatment plans Tube with brilliant metallic effects and bounce-back properties Geka’s Luxe Pack Collection with different applicators and surface finishes for pack- aging of lip, eye and lash products The refillable lipstick saves consumer costs and boosts the sustainable trend in packaging products photo:Quadpack photo: Geka photo:Pujolasos photo:Albéa photo:EuroCosmeticAsia COS1501_34_Luxe_Nachlese_GB_COS1402_24_Rahn_D 23.01.15 06:52 Seite 35 COS1501_34_Luxe_Nachlese_GB_COS1402_24_Rahn_D 23.01.1506:52 Seite 35

Cossma1501_GB_Teaser

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