Cossma1501_GB_Teaser

Is the pricing structure for the servic- es offered adequate? 96.4 percent, i.e. almost all of the beauty salons inter- viewed, admitted that they make rea- sonable profits. Only 3.6 percent of those asked do in fact operate in eco- nomically difficult areas at minimum profit margins. Nobody actually stated that they worked without covering their costs. 31.5 percent asked for more promo- tional support from the producers of the products, for example in the form of leaflets, or other promotional mate- MARKETS MARKETING Jürgen Volpp, Managing Director Health and Beauty Germany Karlsruhe, Germany juergen.volpp@health-and- beauty.com www.health-and-beauty.com www.beauty-forum.com www.medical-beautyforum.com www.cossma.com Source:HealthandBeautyGermany Mini Packs for Sampling & Travel Products www.rosa-heinz.de Rosa Heinz GmbH Straßfeld 6, 85777 Fahrenzhausen, Germany Tel.: +49 (0)8133-91859.0, Fax: +49 (0) 8133-91859.9 www.rosa-heinz.de info@rosa-heinz.de rials. 29.7 percent would be glad of more backing and support from the sales people of the manufacturing company. And what would cause them to switch brands? For half of those asked (i.e. 51.6 percent) it would be a good reason to switch care product brands if they felt badly served or let down by the producer’s sales reps or service centre. Another reason to switch brands would be, for 40.4 percent, a poor pric- ing structure, or for 38.8 percent, poor product quality. In fourth place 31.6 percent of salons would consider changing brands if the producer insist- ed on their holding too much stock. And what are the main problems faced by a salon? For 38 percent, i.e. a good one third of those asked, the main problem is the steadily increas- ing operating costs. 18 percent also find the general economic situation is getting to be a serious problem, whilst 14.4 percent are finding the fierce com- petition problematical. Interestingly, however, 28.4 percent said that they didn’t see any particular problems just now. * A trade publisher with magazines such as BEAUTY FORUM, medical BEAUTY FORUM and My BEAUTY BUSINESS, as well as COSSMA ** 98% of those interviewed were female Further information regarding the trade publications from Health and Beauty Germany can be found on the Internet (see Internet panel) About 75 percent forecast an improved market or at least a “no change” position 27.2% 59.2% Increase Remaining constant Decrease 13.6% COS1501_22_Volpp_GB_COS1402_22_Raddatz_D 23.01.15 06:44 Seite 23 COS1501_22_Volpp_GB_COS1402_22_Raddatz_D 23.01.1506:44 Seite 23

Cossma1501_GB_Teaser

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