Cossma1409_GB_Teaser

32 COSSMA 9I2014 PRODUCTION PACKAGING NEWS NEWS Packaging Exclusive design efficiently produced Sappi I Meteor is a polygonal sample pack which can be easily and automatically produced without expensive processing stages, just like a four-sided carton. The specialist paper manufacturer Sappi used its Algro Design SBS intense white cellulose board. It has a rigid form, a small transport volume and is able to be given a high quality decoration. A specially configured Gallus ICS 670 is, with its modular versatility, able to respond to the increasing demand for economically designed and yet elegantly decorated packaging. The printing, which was previously confined to larger print areas, should also look more attractive in small runs based on the new production technique. For sample packaging the whole range of decorating techniques was used, including flexo modules, cold and hot foil stamping, two pigment inks, UV gloss and a tactile soft dispersion material, plus blind embossing, die cutting and grooved finishes all in one work process. The demands placed on the design of the carton included clear motif edges that could be defined using cold and hot foil finishing, embossing and varnishing effects. The special shape of the carton with its filigree, straight cut and inwardly bevelled sides, reminiscent of a cut diamond, reveals the reflexive finishes to their best advantage. The polygonal form ensures that the carton is very steady, allowing lighter, and less expen- sive, environmentally sustainable material to be used. This will perhaps get branded goods companies to think again about transport and logistics costs when reviewing classical, rectangular cartons. Despite its unusual shape the package is erected, filled and distributed just like a normal car- ton – in large and small quantities and at all speeds. Viewing windows in the carton to enable the consumer to have direct sight of the products are also available. www.sappi.com Product and packaging concept go hand in hand Bakic I The Haematococcus pluvialis microalgae is a key ingredient in the Astaxanthin cosmetics range by Bärbel Drexel and in the packaging, design elements of the under- water world were heavily called upon. The natural reddish colour of the active is seen not only in the cosmetic product as a light reddish tint, but also in the strong, shimmering red of the primary packaging, designed to be customer-specific. The pigment-rich varnishing also protects the natural, light-sensitive product. A hand-drawn illustration of an under-water scene makes it even more clear that the active is of maritime origin. A logo enhanced with silver foil stamp- ing, and a design element of fish and algae support the premi- um product positioning. www.bakic.com photo:DieterBakic Maritime product flair empathises with the packaging An efficient in line production and a maximum effective look, are very much shown by this polygonal carton photo:Sappi Smallest flip-top cap tube selected Albéa I Dermophil recently selected My Little Cap, the in- dustry’s smallest flip-top cap tube, for its Soin Universel face and body cream sampler tube. It delivers the same look and functionality as larger solutions, but in an ultra-compact diame- ter size that makes it an ideal choice for sample packs. In addi- tion to the ergonomic benefit of one-hand opening, the flip-top- cap requires a high pull force, which makes it safe for children. The white, 10ml tube is 19mm in diameter with two-colour offset printing. The cap is green, and fin- ished with a matte varnish. This product has been awarded “Plas- tic Tube of the Year 2014” by the European Tube Manu- facturers Association (ETMA), thanks to its innovative character and remarkable user benefits. www.albea-group.com The cap’s high pull force makes it safe for children photo:Albéa COS1409_32_News_Packagin_GB_COS1409_32_News_Packagin_GB 25.08.14 13:21 Seite 32

Cossma1409_GB_Teaser

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