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COSSMA 9I2014 3 EDITORIAL All for a pretty face And how could you, and your products, achieve increases in sales? Well, in addition to creative product ideas a lot of know-how is needed. What about some clever formula- tions for very mature skin? You can learn, starting on page 12, about the requirements that the 65+ age group ex- pects from marketing experts. And with what ingredients could you create such products? Petra Schlegel of Green- tech fills in some gaps for us. Hagen Döring and Laura Gallego of Provital also cover an- ti-ageing in their article starting on page 16. They present in-vivo and in-vitro results that demonstrate just what a sesame-based active can do in filling wrinkles and adding volume to the lips. And the way that an active with a nutrient taken from milk can activate the cells’ detoxification system is explained by Harald van der Hoeven of CLR, starting on page 10. And these are just the topics from our facial care focus this month. On top of all this we have collected plenty of inter- esting information and news for you. Come and be sur- prised! *Further figures of the facial care market can be found on the Internet (see Internet panel) With regard to the face, people have always under- stood how to accentuate the facial features offered by nature. While the make-up artists use make-up prod- ucts and brushes as their tools, in this digital age, mostly with the help of Photoshop etc., people create unachievable beauty ideals. The journalist Esther Honig has carried out an inter- esting experiment on this subject. She has identified 49 professional peo- ple from 25 different countries via the Inter- net, and asked them to work on her portfolio photo with the aim of “Make me beautiful!”. The result was a fasci- nating cross-section of international beauty ideals, which can be seen at www.estherhonig.com/#!before–after-/cvkn. The experiment shows how strongly the beauty ideal is linked to the face. It’s no wonder then, that the facial care sector has grown significantly in the last five years. According to information from Euromonitor*, in this period facial product sales increased by 26.8 percent to 87,446.8 million US Dollars worldwide. Interestingly the growth in Europe over the same peri- od was rather modest at 6.4 percent. In North Ameri- ca the figure was 15.7 percent. Above-average growth was seen in the Asia/Pacific region. Here the growth figure was a huge 35.6 per- cent and in 2013 led to sales of 47,579.2 million US Dollars and the lion’s share of the global market. The category which generated the highest sales with 30,894.1 million US Dollars worldwide was moisturis- ing products. The second highest category was anti- ageing products, that recorded sales of 24,645.3 mil- lion US Dollars. Although moisturising products have such a strong turnover in the facial care market the growth was, at 24.7 percent, smaller than anti-ageing products. Sales here have grown since 2008 by 39.1 percent and interestingly there was an even bigger growth rate in a small sector with global sales of 4,250.7 million US Dollars – namely the facial mask market. Here sales grew by a significant 43 percent since 2008. Yours Angelika Meiss Senior editor, COSSMA Follow us on www.linkedin.com/in/cossma www.youtube.de/cossmatv www.twitter.com/cossmamagazine PS: Our QR codes and our tablet compatible e-paper will take you rapidly by direct link to TV clips, downloads, book tips and more. Additional information at www.health-and-beauty.com/ qr00302 or scan the QR code now! Your access codes for September User name: cossma9 Password: face DownloadsDownloads COS1409_03_Edi_GB_COS1406_03_Edi_GB 25.08.14 13:03 Seite 1

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